Selling products? → Brands Monetising content? → Publishers

Find out where your ad budget is leaking.

We go through your Google, Meta and TikTok accounts and show you what's wasting money, what's under-tracked, and what to fix first.

Not ready? Get a free snapshot of your domain

Week 1 scorecardsample client
Technical
Funnel
Revenue
15 checks. Every red one is money leaving the building. By the end of the audit, each one has a fix and a value.

Start with a free Leak Snapshot

Give us a domain. Within one business day you get a one-page scan of what we can see from outside: ad presence, landing pages, tracking tags and site speed. It comes with three fixes you can make yourself. No account access, no call required.

It's the same document our clients get on day one. If it shows nothing worth fixing, we'll tell you that too.

You can leave out https://

One email with the PDF. No sequence, no sales calls unless you book one.

Got it. Your snapshot will arrive within one business day.

Free snapshot

What we can see from outside. Ad presence, landing pages, tracking tags, site speed. Ready within one business day.

Ads Audit

What we find inside your accounts. Spend leaks, tracking gaps, structure and creative issues, with a fix list ranked by impact. See a sample audit

Where the money leaks

Most brands that buy ads lose money in the same three places. None of them show up clearly in the ad platform's dashboard.

Tracking gaps

Pixels half set up, no server-side events, and ad platforms optimizing on guesses instead of real orders.

Wasted spend

Budget going to placements, audiences and keywords that never pay back, because nobody has cut them.

Budget split by habit

Money spread across channels by last year's plan, not by what each channel returns today.

What we check

Every audit covers the same three layers, in the same order.

Technical

The engine
  • Server-side tracking: Meta CAPI, Google enhanced conversions, GA4 events
  • Account structure per channel: Google, Meta, TikTok, Snap, Bing and more
  • Campaign templates, automation rules and placement filters
  • One reporting view: ad cost against revenue, per channel and per page

Funnel

The flow
  • Ad-to-page message match
  • Mobile layout, speed, and the path to checkout
  • Creative testing: what runs, for how long, and when creative fatigue sets in
  • An A/B framework your team can run without us

Revenue

The return
  • Break-even ROAS by channel
  • CAC by channel and by campaign
  • Retargeting structure and owned audiences
  • Attribution: which channel gets the credit, and whether it should

Pricing

Start with the audit. Build and Monitor are scoped on a short call.

Founding rate, first 10 clients

Ads Audit

€2,900 €4,900
2 weeks · paid up front

Two weeks inside your ad accounts. You get a written list of where spend is leaking, what to fix first, and what each fix is worth.

Fee credited toward Build if you start within 30 days.

Secure checkout by Stripe. See a sample audit

Build

From €12,000
priced by number of channels

We implement the roadmap with your team: tracking, campaign structure, creative testing, reporting.

1–2 channels from €12k · 3–4 from €20k · 5+ custom

Book a call

Monitor

From €1,500/month
priced by number of channels

Monthly review of every channel, a short report, and a call when something moves.

1–2 channels €1,500 · 3–4 channels €2,500 · 5+ custom

Book a call

Who you'll work with

TODO(JS): full name

Founder

Ten years in performance marketing. Has overseen $70M in media spend across 10 channels, run more than 100 sites, and worked with 50 clients.

LinkedIn: TODO(JS)

Lukas Lanbacher

Partner, Performance & Growth

Started on Google's largest advertisers as a Google Ads strategist with Accenture, then ran paid media for e-commerce brands across Europe, up to eight-figure monthly budgets. He looks past the campaigns to tracking, landing pages and lead flows, and fixes the problem where it sits.

LinkedIn

What happens after you buy

No kickoff deck, no discovery phase. The audit starts on payment.

Minute 1Your workspace exists

Payment clears, your workspace is created, and you get the intake form with the access checklist.

Days 1 to 5Access

You grant read access using the step-by-step checklist. We tell you what's still missing.

Day 5Start date locks

Once access is in place, your start date is confirmed and the first data load runs overnight.

Week 1Scorecard call

15 checks with your numbers behind each one, walked through on a call.

Week 2Audit delivered

A written list of where spend is leaking, what to fix first, and what each fix is worth. The fee is credited toward Build if you start within 30 days.

Why this works

Every check in the audit is something we've already made work for clients. It's a track record, not a framework.

10years in performance marketing
$70Mmedia spend managed
10ad channels
50clients
Technical

We built the media-buying automation platform our own team runs on. Tracking, server-side events and integrations across every major ad channel.

Funnel

Landing pages, message match and testing at scale across 100 sites, on traffic we were paying for.

Scale

Paid media for e-commerce brands across Europe, up to eight-figure monthly budgets.

Questions

What access do you need?

Read access to your ad accounts, analytics and revenue reports for the audit. Build needs edit access to your ad accounts and a way to deploy tags or code. All work happens in your accounts, so you keep everything when we're done.

Where is our data stored, and what happens to it?

Your account data is processed on servers in Helsinki, Finland (Hetzner). We use Anthropic's Claude through its commercial API to help analyse data. Under Anthropic's commercial terms, your data is not used to train their models, and we never use it to train anything ourselves. We keep your data for the length of the engagement plus TODO(JS): N days, then delete it. You can ask us to delete it sooner at any time.

Do you buy the media?

No. Build sets up the system and hands it over. Your team or your existing buyers run it. If you have no one to run it, we'll talk about Monitor.

How much of my time does it take?

One 45-minute call per week and a few async questions.

What if we're not a fit?

Then we'll say so, on the call or in the first week, and refund what hasn't been delivered.

Ready when you are

Start the audit above and your workspace is live in a minute, or start with the free snapshot.

Start your audit

or book a 15-minute call · hello@theadsoptimizer.com